In today's world it takes an active, personal approach to make the most of the good will between a winery and its customers. Wine Leverage works with you to unlock the unrealised potential buried in your lists of tasting room and mailing list customers.

A Wine Leverage campaign comprises a friendly call, once or twice a year, with news from the winery, plus an attractive offer. One effect of the call is to remind your customers of the sense of involvement that led them to give you their names in the first place.

Cellarnet, our purpose-built customer relations management (CRM) system, brings simplicity and ease to the administration and record-keeping aspects of each campaign.

And when the campaign is completed Cellarnet data can be mined to provide factual information and practical insights into customer preferences and behaviour. This information can be used to refine future campaigns and develop new strategies.